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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Yes, advertising is just one part of the growing marketing communications industry which includes other promotional fields like public relations, direct mail and sales promotion. And marketing communications itself is just one aspect of marketing as a whole.

Who does what in advertising?
What's it like in an ad agency?
Jobs in an agency include:
What about other related careers?

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Websites showing Advertising agencies