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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Who does what in advertising?
The advertising business has three main players - the advertiser, the advertising agency and the media owner. The agency is in the middle between those who want to advertise and those who provide the ways (TV, newspapers etc) of doing so.

What's it like in an ad agency?
Jobs in an agency include:
What about other related careers?

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