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Dealing in hopes, dreams and fears.
Advertising is everywhere - on TV, in the press, on posters, on radio, in the cinema, on the net - the list goes on. Love it or hate it, we're all affected by it and lots of us want to work in it.

Isn't advertising part of marketing?
Who does what in advertising?
What's it like in an ad agency?
Jobs in an agency include:
Jobs in an agency include:
account management - dealing between the client and different agency departments
account planning - research and analysis work that defines the advertising campaign
media planning and buying - identifying and negotiating the right media choices, creative - developing the words and imagery that will effectively communicate the required messages
production - getting the advert produced, in whatever format is required.

What about other related careers?

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Useful organisations
Useful books
Useful magazines
Websites showing Advertising agencies

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